Social Media | hulomedia

Setup: Hulo will work with you to place your company on the social networks that best fit your communications strategy. We will register your company and initialize the account(s). We will create a “handle” or username that is in line with your brand and current online properties. Using your current logo and brand assets, your profile will be customized to be consistent with the look and messaging of all other communication channels. If applicable, we can also embed feeds from these accounts into your current website.

Content Strategy: In consultation with your communications/management team, our social media specialists will customize a strategy that you can administer yourself. The strategy will include business oriented goals (reach, sales, ROI) and methods for tracking on a monthly basis. We will generate sample messages and provide suggestions for key times to present them. Your target market and key influencers (advocates for your product) will be identified to begin developing an online dialogue. Our publicist will assist in generating a list of posts that you can write which increase your brand equity, such as white papers, links to company news, and links to pre-published articles. Finally we will help develop policies for positive or negative feedback.

Content Development: After setting up an account and developing a strategy, Hulo can also provide complete management of your social media account(s), which includes developing content and white papers, regular updates, interaction with key influencers and fans in your area, and managing customer feedback.